Storyblocks Announces Acquisition By Great Hill Partners As Company Reshapes Creative Process in Digital Media Ecosystem

August 2, 2020, 12:21:52 PM

Storyblocks, the first and largest subscription-based stock media company, has entered into an agreement to be acquired by Great Hill Partners, a leading growth-oriented private equity firm. Great Hill has actively invested across the digital commerce landscape for nearly twenty years, backing innovative companies including Wayfair, The RealReal, Bombas and Custom Ink. This partnership will allow Storyblocks to accelerate its mission of modernizing the creative process to better support affordable, efficient video creation and to extend its current capabilities and product offerings.

The creative industry has hit an inflection point, with the recent pandemic only accelerating growth. Storyblocks has seen downloads of digital content more than double since the start of 2020. More than ever, today's storytellers are demanding flexible content resources and tools to keep up with the demands of their audiences. Additional access to capital will allow Storyblocks to expand its industry-leading library of affordable, flexible and easy to use digital content, while adding new tools to help anyone from professional creators to everyday consumers create and collaborate on high-quality video projects without restrictions.

"We have seen dramatic changes to workflows for customers ranging from freelancers to small businesses to major production studios in recent years as they adapt to an ever-increasing demand for high-quality video content. We are excited to partner with the Great Hill team because we share the belief that creatives are hungry for a new model to meet these new needs," said TJ Leonard, CEO, Storyblocks.

"Flexible, affordable, high-quality content has become a prerequisite for individuals and creative teams looking to leverage social media and video platforms. Storyblocks is uniquely positioned as a dynamic category leader to serve creatives as the industry continues to evolve," said Michael Kumin, Managing Partner at Great Hill.

Peter Garran, Partner at Great Hill added, "We are excited that this partnership will enable Storyblocks to reshape the creative landscape, ultimately empowering anyone to create high-quality video for their business."

As a testament to its culture of creativity and innovation, Storyblocks has been recognized on the Inc 5000 list seven consecutive years and was recently named as one of Washington D.C.'s Top Workplaces by The Washington Post, and among the Best Places to Work by the Washington Business Journal.

Storyblocks was founded in 2009 by Joel Holland, and its early growth was spurred by funding from Updata Partners and QED Investors, with North Atlantic Capital providing additional investment in 2015.

Lightning Partners served as the exclusive financial advisor to Storyblocks while GCA Advisors served as the exclusive financial advisor to Great Hill Partners.

About Storyblocks:

Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio and images through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious creative vision requires deep pockets. Headquartered in Arlington, Virginia, Storyblocks has been recognized by the Inc 5000 list seven consecutive years and was recently named as one of Washington D.C.'s Top Workplaces by The Washington Post, and among the Best Places to Work by the Washington Business Journal.

To find out more about how Storyblocks is changing the future of content creation, go to and follow Storyblocks on Twitter (@storyblocksco) and on Facebook (

About Great Hill Partners:

Great Hill Partners is a Boston-based private equity firm targeting investments of $25 million to $500 million in high-growth companies across the consumer, digital infrastructure, financial technology, healthcare, and software sectors. Over the past two decades, Great Hill has raised nearly $8 billion of commitments and invested in more than 75 companies, establishing an extensive track record of building long-term partnerships with entrepreneurs and providing flexible resources to help middle-market companies scale. For more information, visit


About Collabrium Partners


Collabrium Partners is a Chinese leading independent investment banking firm focused on providing financial advisories on mergers & acquisitions, strategic planning, restructuring, private placement, independent opinions to corporations, financial institutions, public service agencies, and others. For more information, visit